Yes, the hospitality and tourism industry reigns supreme here in Myrtle Beach. And the reason why is written in the sands of our beach location. We have 60 miles of beachfront, to be exact, which is what lures 15-plus million tourists each year from either landlocked or snowbound (or both) states yonder.
But what if we dig a little deeper into our main attraction? Besides the obvious, what is it that keeps Myrtle Beach top of mind year after year for our returning guests and top of lists for travel critics nationwide? Here’s what we found:
It’s a tradition.
Myrtle Beach is more than just a pretty place you want to write home about. It’s a place you want to capture as a keepsake heirloom and pass down as a vacation tradition to your kids and theirs summer after summer.
In fact, Julia Woehrer, assistant marketing manager at Vacation Myrtle Beach, says that’s something they often hear from guests of their 14 oceanfront resorts in Myrtle Beach. “They’ll tell us that their grandparents vacationed here and it’s become a generational tradition year after year,” she says. “So Myrtle Beach is also popular because it’s a place where people start traditions and create happy memories – it’s a thing of nostalgia.”
It has multiple personalities.
Just give us a chance to explain … This is a good thing. We mean that the Myrtle Beach landscape is a colorful kaleidoscope of things to see and do – there’s no one true identity of sorts. We have more substance than “just a beach town.” From the natural beauty of the coastline that dances around inlets and islands to the black waters of the Intracoastal Waterway to two oceanfront state parks to the lovely splendor of Brookgreen Gardens to the greens of more than 100 championship golf courses.
It stays relevant.
Just because we’re laidback and host a bevy of all-natural “Zen-ful” activities on land and sea doesn’t mean we’re behind the times. We feed your need for action by hosting a schedule of hundreds of new festivals and events, like the new Country Music Festival and this spring’s upcoming air show.
Plus, there’s always an exciting attraction or restaurant opening its doors every season to join the wave of others that have already washed ashore, like the new uber-cool, three-level RipTydz oceanfront restaurant; the upside-down interactive playhouse WonderWorks at Broadway at the Beach; a new zipline and wakeboard park on the north end; Ripley’s Aquarium; the massive SkyWheel on the boardwalk and more. We can’t even go average on theater experiences, with the high-diving acrobatic Pirates Voyage dinner theatre, as well as the majestic jousting dinner theatre of Medieval Times.
Popular chow hubs for seafood (and just about any cuisine) are the Murrells Inlet Marshwalk, The Market Common, Broadway at the Beach, the Myrtle Beach Boardwalk and Barefoot Landing, but there are hundreds of renowned restaurants on just about every block.
The resorts here have also raised the bar, with massive multi-million renovations that feature onsite restaurants, tech-savvy arcades that take cashless cards, extreme amenities like onsite waterparks, oceanfront pool bars, bowling center, tennis center, racquetball courts, fitness rooms, a miniature golf course and even South Carolina’s first swim-up pool bar, plus the convenience of full, in-room, modern-appointed kitchens for many resorts, according to Woehrer.
It doesn’t bust your budget.
So, you know what’s better than having all those super-charged attractions in one town? Having access to them and being able to afford them for your family! The prices and packages available here are unbeatable and can easily slide into any size budget. Woehrer says, for instance, that the Vacation Myrtle Beach resorts group always offers show or attraction ticket add-ons, as well as their VMB card loaded with lots of discounts in the area.
Woehrer says, lastly, that one of the best feedback they receive from guests every year is just how clean our beaches are. Regular beachfront cleanup and maintenance, as well as DHEC water testing, are just two of the reasons our beautiful white sands and blue waters are eye-catching and healthy.